In the modern world of business if you don’t have a successful website then you are missing out on a potentially lucrative market.

Only a few years ago, just having a basic website with a phone number on it was enough. Now a website needs to do more. Often being a potential customer’s first contact point, your website has to give a good impression from the very first second.

Sadly, many websites don’t give the sort of first impression needed. May times we have been to a website stayed a few seconds and then gone somewhere else. I’m sure you have done the same. Have you ever wondered why?

There are many factors that make people instantly dismiss a website. If a website doesn’t look very good, people will assume the company that the website belongs to isn’t very good either. If people are unable to find the information they are after quickly they are likely to give up and go somewhere else.

Ivory Media create websites that instantly give a good impression, have that wow factor you need to start a good impression. Good layout and navigation making it easy to find what you’re after, on top of a stunning design are vital to a good website.

Using the latest SEO (Search Engine Optimisation) techniques Ivory Media can improve the chances of your website getting spotted on Google and other search engines. This improves traffic to your website and more traffic means more potential customers.

For every one of our customers we set up analytics on there website. These analytics keep track of almost everything about visitors to your website.

Analytics can show you things such as where in the world a visitor to your site is from, which web browser they are using, which pages they have visited on your site, how long they have been on a page, even where they came from to get to your site.

This information becomes critical to figuring out your current online market. Getting a lot of visitors from say the USA? Maybe add US Dollars as a payment choice on your website to help improve conversion rates. People not staying on a page long enough to read everything that’s there? Repeatedly

All this information gives you a world of opportunities for improving conversion rates and making your website work the best it can for your business. And you can find it in an easy to read report, in your inbox every week.